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David Roland-Holst, a professor of agriculture and resource economics at UC Berkeley. "We cannot afford to miss this market opportunity."
California's per-capita electricity use is about 40% less than the national average, Roland-Holst said, largely because of government-mandated energy efficiency standards for utilities, buildings and appliances put into effect over the last four decades.
Roland-Holst found that the lower use has enabled Californians to save $56 billion on energy since 1972. That money was spent in the local economy, he said, instead of on imported oil, out-of-state electricity or building new power plants. The result: 1.5 million additional California jobs with a total payroll exceeding $45 billion.
Programs like AB 32 will have a multiplier effect
California's Environmental Innovation Advantage
Some of California's leading companies agree with Roland-Holst's assessment that environmental innovation could become a pillar of the California economy.Read more about the report: Energy Efficiency, Innovation, and Job Creation in California (by David Roland-Holst, UC Berkeley, Oct. 2008)
What's unusual in today's political world is the EXTENT of corporate level incentives. Not long ago incentives were extended to consumers who were in need of assistance. Today, with the escalating speed and technological prowess of startup technologies, more and more sectors such as alternative energy and alternative transportation are being subsidized at the venture funding stage...and the commercialization stage to encourage rapid payback for the venture capital firms.
The question is why are companies with record levels of income having to ask for government handouts? I'm just saying.... :-) It seems we as taxpayer citizens without a corporate lobby behind us, pay at least twice: taxes and than again when we pay higher prices for new technology.
I'm just saying.... :-)

Enough solar to power 162,000 homes.
In the initial phase of the program, SoCal Edison will lease 607,000 square feet of roof space at ProLogis’ Kaiser Distribution Park in Fontana, California. The area will be used to install and maintain solar panels with the potential to generate enough electricity to power 1,426 households for one year.
At the conclusion of the start-up phase, which will include five to 10 additional installations and is expected to be completed by the end of 2008, the utility will launch its full renewable energy project, aiming to complete 50 megawatts of solar panel installations each year for a total of 250 MW. Each individual installation is expected to comprise one to two megawatts.
“I urge others to follow in their footsteps,” said Governor Schwarzenegger. “If commercial buildings statewide partnered with utilities to put this solar technology on their rooftops, it would set off a huge wave of renewable energy growth.”
SCE hopes to have the first solar rooftops in service by August. The company says it will install at the rate of one megawatt a week.
The program would give a big boost to California’s Million Solar Roofs program and help SCE meet a state requirement to get 20 percent of its energy from renewables by 2010.
Financing Solar Installations
Environmental Leader reported that solar companies are becoming financial intermediaries, leading companies to install solar power that wouldn’t otherwise be able to afford it.
Using a “power-purchase agreement” model, many solar power companies take on the cost of installing solar panels on customers’ roofs. In return, customers pay the solar power company for the panels’ output, generally at a lower rate than they would otherwise pay.
The power purchase model is also attracting bankers - Morgan Stanley, G.E. Energy Financial Services, Goldman Sachs, Wells Fargo, and MMA Renewable Ventures have all arranged financing for recent solar energy projects.
Besides the financing, state incentives and a federal investment tax credit (worth up to 30 cents on the dollar) are also driving adoption.
Energy Efficient Solar Lighting and Heating for Homes
Solar cells are great solutions to high petroleum prices for natural gas and electricity powered by coal generating plants. You can now use cogeneration to supplement or replace your grid power and electric bill. Prices for solar PV are coming down, and we will help you locate effective solutions for your solar dreams - be they solar thermal, solar hot water tanks, solar arrays, solar lights for landscaping or earning money from solar power cogeneration.Energy Efficient Solar Power and Light for Offices
Business buildings often have large flat roofs that can be great locations for solar arrays to generate PV electric power for lights, HVAC, ventilation, safety lighting, hot water for bathrooms, and even to sell extra cogenerated power back to the utility company.We will help you find quality solar products and services to take advantage of the solar generating possibilities that are available in most locations in our country. Solar power uses the best renewable resource -- sunlight that radiates from the sun.
Energy Efficient Solar Product Categories
- Home Solar Powered Lighting
- Office Solar Lighting
- Solar Systems ROI for Cogeneraton
- Outdoor Solar Lighting
- Thermal Solar
- Don't Forget Passive Solar Savings
